
Discover Waggy Impact
WAGGY IMPACT
It started with my own dogs. During the COVID-19 lockdown, I began making treats for them and soon, for friends and neighbours dogs too. Curious about simpler, healthier alternatives to expensive commercial treats, I researched why chicken feet and necks are healthy options for dogs and taught myself dehydration techniques through YouTube. I borrowed a dehydrator, sourced chicken feet the local butcher was discarding as unused and began experimenting in our apartment kitchen.
What started as a small experiment gradually became The Waggy Impact.
It started with my own dogs. During the COVID-19 lockdown, I began making treats for them and soon, for friends and neighbours dogs too. Curious about simpler, healthier alternatives to expensive commercial treats, I researched why chicken feet and necks are healthy options for dogs and taught myself dehydration techniques through YouTube. I borrowed a dehydrator, sourced chicken feet the local butcher was discarding as unused and began experimenting in our apartment kitchen.What started as a small experiment gradually became The Waggy Impact.
Started during lockdown.
Started during lockdown.
Started during lockdown.
Officially launced.
Officially launced.
Officially launced.
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Years of building.
Years of building.
Years of building.
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Orders to date.
Orders
to date.
Orders to date.
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Customers served.
Customers served.
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₹
₹
L
L
L
Donated to shelters
Donated to shelters
Donated to shelters
Customers served.
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01
Overview
My experience caring for my own rescue dogs led me to create The Waggy Impact, a social enterprise that produces nutritious dog treats from responsibly sourced animal by-products and directs a portion of its profits towards street dogs and local animal shelters.
02
Why
Waggy Impact
03
Observations
And Challenges

“Born from need.
Built for impact.”
“Born from need.Built for impact.”
VED RUPANI
“Born from need.
Built for impact.”

“Born from need.
Built for impact.”
VED RUPANI
“Born from need.
Built for impact.”

Selected
Projects
2018 - Present
2018 - Present
Building
Through Feedback
I learned to listen.
I learned to listen.
Every conversation with pet owners shaped the product. Listening helped me improve every recipe.
Every conversation with pet owners shaped the product. Listening helped me improve every recipe.
I learned to iterate.
I learned to iterate.
Not every recipe worked the first time. Every batch taught me to test, refine and improve.
Not every recipe worked the first time. Every batch taught me to test, refine and improve.
I learned to create impact.
I learned to create impact.
Every order supported more than a customer. It helped feed and care for street dogs in my community.
Every order supported more than a customer. It helped feed and care for street dogs in my community.
Product
Images







Waggy Impact changed the way I think about building. The work does not end when the treat is made. Every conversation and every hard day and every note from a customer is a chance to make it right and to learn.
Waggy Impact changed the way I think about building. The work does not end when the treat is made. Every conversation and every hard day and every note from a customer is a chance to make it right and to learn.
Waggy Impact changed the way I think about building. The work does not end when the treat is made. Every conversation and every hard day and every note from a customer is a chance to make it right and to learn.
More
More
Projects
Projects
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More From Ved
Explore More on Instagram
It started with treats.
It became a way to help.
It started with treats. It became a way to help.
It started with treats.










