Discover Waggy Impact

WAGGY IMPACT

It started with my own dogs. During the COVID-19 lockdown, I began making treats for them and soon, for friends and neighbours dogs too. Curious about simpler, healthier alternatives to expensive commercial treats, I researched why chicken feet and necks are healthy options for dogs and taught myself dehydration techniques through YouTube. I borrowed a dehydrator, sourced chicken feet the local butcher was discarding as unused and began experimenting in our apartment kitchen.

What started as a small experiment gradually became The Waggy Impact.

It started with my own dogs. During the COVID-19 lockdown, I began making treats for them and soon, for friends and neighbours dogs too. Curious about simpler, healthier alternatives to expensive commercial treats, I researched why chicken feet and necks are healthy options for dogs and taught myself dehydration techniques through YouTube. I borrowed a dehydrator, sourced chicken feet the local butcher was discarding as unused and began experimenting in our apartment kitchen.What started as a small experiment gradually became The Waggy Impact.

2020
2020
2020

Started during lockdown.

Started during lockdown.

Started during lockdown.

2024
2024
2024

Officially launced.

Officially launced.

Officially launced.

8
8
8

+

+

+

Years of building.

Years of building.

Years of building.

3000
3000
3000

+

+

+

Orders to date.

Orders

to date.

Orders to date.

144
144

+

+

Customers served.

Customers served.

2
2
2

L

L

L

Donated to shelters

Donated to shelters

Donated to shelters

Customers served.

144

+

01

Overview

My experience caring for my own rescue dogs led me to create The Waggy Impact, a social enterprise that produces nutritious dog treats from responsibly sourced animal by-products and directs a portion of its profits towards street dogs and local animal shelters.

02

Why

Waggy Impact

03

Observations

And Challenges

“Born from need.
Built for impact.”

“Born from need.Built for impact.”

VED RUPANI

“Born from need.
Built for impact.”

“Born from need.
Built for impact.”

VED RUPANI

“Born from need.
Built for impact.”

Building

Through Feedback

I learned to listen.

I learned to listen.

Every conversation with pet owners shaped the product. Listening helped me improve every recipe.

Every conversation with pet owners shaped the product. Listening helped me improve every recipe.

I learned to iterate.

I learned to iterate.

Not every recipe worked the first time. Every batch taught me to test, refine and improve.

Not every recipe worked the first time. Every batch taught me to test, refine and improve.

I learned to create impact.

I learned to create impact.

Every order supported more than a customer. It helped feed and care for street dogs in my community.

Every order supported more than a customer. It helped feed and care for street dogs in my community.

Product

Images

Waggy Impact changed the way I think about building. The work does not end when the treat is made. Every conversation and every hard day and every note from a customer is a chance to make it right and to learn.

Waggy Impact changed the way I think about building. The work does not end when the treat is made. Every conversation and every hard day and every note from a customer is a chance to make it right and to learn.

Waggy Impact changed the way I think about building. The work does not end when the treat is made. Every conversation and every hard day and every note from a customer is a chance to make it right and to learn.

Explore More on Instagram

Keep Exploring

More From Ved

Explore More on Instagram

It started with treats.

It became a way to help.

It started with treats. It became a way to help.

It started with treats.

It became a way to help.